Flatiron Store Refresh

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In Partnership with Nike North America Brand Design
Creative Director: Bryon Panaia
Designers: Lauren Wimmer
Ops: Lauren Tompkins
Agency Partners: Culminate Agency

In Spring 2017, the New York Flatiron store was updated, switching the men's and women's floors. I was responsible for designing and applying the seasonal stories to the store. Flatiron received updated fixtures which allowed me to create unique interpretations for the seasonal stories that fit with the new design aesthetic and fixtures.