In Partnership with IDL Worldwide
Designers: Brian Eyler and Lauren Wimmer
Ops: Ray Hall

The launch of the Kyrie started with two graphic designers and an industrial designer brainstorming how to bring this story to life. We presented sketches to the client prior to the campaign's Visual Center being released. Though our client was extremely happy with the creative work we did, we ended up executing against the general guidelines of the Visual Center. My responsibilities and contributions to this campaign included: 
- Creating and updating all decks and renders for all locations throughout the design and approval process.
- Producing production files, reading site surveys and adjusting custom art for each location.
- With help from engineering, determining best materials for retail execution that fit budget and visual constraints. 
- Working cross-functionally with the internal 3D team, industrial designers and engineers to work towards the best solution for installing and customer experience. 
- Managed and instructed graphic and element placement during installs for House of Hoops in Harlem, Brooklyn/Fulton and 34th St.

Other basketball campaigns I've worked on include, Elite, KD7, Hyperdunk, Team Hoops and several Lebron campaigns. I was the the Lead Designer for Team Hoops 2015, the largest annual Nike Basketball campaign in terms of number of doors and retailers. I was the Graphic Designer for the remainder of the campaigns.