Nike Seasonal Retail Initiatives

Screen Shot 2017-05-23 at 8.31.01 PM.png

Screen Shot 2017-05-23 at 8.30.11 PM.png

Screen Shot 2017-05-23 at 8.30.35 PM.png

Screen Shot 2017-05-23 at 8.30.46 PM.png

Screen Shot 2017-05-23 at 8.30.05 PM.png

Screen Shot 2017-05-23 at 7.32.43 PM.png

Screen Shot 2017-05-23 at 7.33.11 PM.png

Screen Shot 2017-05-23 at 7.36.30 PM.png

Screen Shot 2017-05-23 at 7.36.46 PM.png

Screen Shot 2017-05-23 at 7.39.03 PM.png

Screen Shot 2017-05-23 at 7.35.17 PM.png

Screen Shot 2017-05-23 at 7.39.44 PM.png

Screen Shot 2017-05-23 at 7.40.01 PM.png

Screen Shot 2017-05-23 at 7.33.39 PM.png

Screen Shot 2017-05-23 at 7.40.28 PM.png

Screen Shot 2017-05-23 at 7.35.53 PM.png

Screen Shot 2017-05-23 at 7.41.14 PM.png

Screen Shot 2017-05-23 at 7.42.20 PM.png

Screen Shot 2017-05-23 at 7.41.49 PM.png

Screen Shot 2017-05-23 at 7.42.00 PM.png

Screen Shot 2017-05-23 at 7.40.54 PM.png

In Partnership with Nike North America Brand Design

Creative Director: Bryon Panaia
Designers: Lauren Wimmer
Ops: Tessa Crook and Mariah Dunaway
Agency Partners: Culminate Solutions, Axiom Custom Products and Acme

As the Lead Designer for the seasonal store element updates, I was responsible for applying seasonal initiative creative for all categories to each Nike store. The creative application process ranged from using creative provided in the visual center to creating original storytelling content. I briefed, reviewed and approved every round of each category deck and explored production methods and execution capabilities to enhance each element, always keeping in mind budget and timelines.